The longevity of Petland (and Ed!) is certainly something to celebrate, but it isn’t the anniversary that earned Ed this award. Rather, PIJAC was highlighting his commitment to animal care and innovation, and the significant impact they have had on the companion animal trade.
Communication tools such as FirstLook serve to inform and engage pet professionals, pet hobbyists, and pet businesses on what is being said within, and about, the pet industry. But how effective is FirstLook? Does it generate genuine member-engagement and interest on important issues and trends with 'clicks' on articles?