Communication tools such as FirstLook serve to inform and engage pet professionals, pet hobbyists, and pet businesses on what is being said within, and about, the pet industry. But how effective is FirstLook? Does it generate genuine member-engagement and interest on important issues and trends with 'clicks' on articles?
Oftentimes when delivering testimony, PIJAC staff point out that those of us in the pet field don’t just care ABOUT animals, we care FOR animals. That firsthand knowledge makes our members some of the best sources available for information on best practices and standard operating procedures as well as the likely impact of proposed legislation and regulations on our trade.
This new partnership will also help protect consumer choice and be more proactive in promoting the industry and its positive programs, while advocating for the health and well-being of companion animals.