Habitattitude: Do right by your pet. Do right by our environment.


HabitattitudeTM is a proactive campaign addressing:

  • Habits: Ensure that pets are thoughtfully chosen and well-cared for;
  • Habitats: Protect the natural environment from the impacts of unwanted pets; and
  • Attitudes: Help pet owners find alternatives to the release of their pets.

Habits + Habitats + Attitudes = Habitattitude

The Habitattitude™ campaign is coordinated by the Pet Industry Joint Advisory Council (PIJAC), U.S. Fish and Wildlife Service (USFWS), and National Oceanic and Atmospheric Administration (NOAA).


HabitattitudeTM inspires and educates people to be both responsible pet owners and environmental stewards, minimizing the impact of invasive species concerns on the environment, economy, and human health.


  1. Unfortunately, some pet owners release their animals into the natural environment for a number of reasons, including:
  • The owner’s lifestyle changes unexpectedly.
  • The pet becomes too expensive or difficult to maintain.
  • Children leave home or “outgrow their pets.”
  1. Although the owner may believe releasing their companion animal to the wild is humane, abandoned pets often do not survive due to inadequate food or shelter, the conditions of the local climate, or they fall victim to other animals.
  2. Some abandoned pets may become invasive: non-native species that cause harm to the environment, economies, and/or human health.
  3. Invasive species are considered to be among the top environmental problems worldwide.
  4. Invasive species cost the U.S. more than $100 billion per year, approximately $1,100 per year, per household.


Visit the HabitattitudeTM website to learn more about the program and how you can help!

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