The U.S. pet industry is paws down--and fins, claws, scales, and wings down--an important and significant contributor to the U.S economy as evidenced by the findings of a recently announced study at the Pet Industry Leadership Conference on the economic impact of the U.S. pet industry.
Recently, I asked Marshall Meyers, Senior Advisor and former CEO of PIJAC and a partner at Meyers & Alterman here in Washington, D.C., to pause and reflect on how PIJAC and its advocacy on behalf of pets and our industry have evolved over the years. Marshall’s experience confronting our industry’s most pressing issues predates PIJAC’s incorporation in 1971.
It’s no coincidence that, in new advertising campaigns for Budweiser and Discover, pets –- a yellow lab in the case of a responsible-drinking commercial by Anheuser-Busch, a frog for Discover –-head the cast.
Today we have mounting evidence of the value — to people and their pets alike — of the human animal bond. My personal, albeit unscientific, experience certainly underscores what the research continues to tell us.
We at PIJAC are often asked about our favorite sources for reading up on the nature of the human-animal bond – one of pet ownership’s greatest rewards – and staying current on the latest research in the field.