PIJAC

PIJAC RESPONSES TO SMARTMONEY MAGAZINE ARTICLE "10 Things Pet Stores Won't Say"

Contact Information

Jonathan Dahl
Editor in Chief
SmartMoney.com
1211 Avenue of the Americas
New York, NY 10036

Dear Mr. Dahl,

The Pet Industry Joint Advisory Council (PIJAC) shares your interest in consumer awareness for companion animals as expressed in the recent article “10 Things Pet Stores Won’t Say” on SmartMoney.com. For example, the importance of competitive pricing among retailers, emphasizing the role of veterinarians as resources on appropriate care, and the dangers of purchasing a pet from any source on impulse are excellent pieces of advice for consumers.