Communication tools such as FirstLook serve to inform and engage pet professionals, pet hobbyists, and pet businesses on what is being said within, and about, the pet industry. But how effective is FirstLook? Does it generate genuine member-engagement and interest on important issues and trends with 'clicks' on articles?
The solution to this dilemma is simple; don’t be a stranger showing up at their office. If you have built a relationship with your legislators before an issue that threatens you arises you have a much better chance of being successful.
Oftentimes when delivering testimony, PIJAC staff point out that those of us in the pet field don’t just care ABOUT animals, we care FOR animals. That firsthand knowledge makes our members some of the best sources available for information on best practices and standard operating procedures as well as the likely impact of proposed legislation and regulations on our trade.
This new partnership will also help protect consumer choice and be more proactive in promoting the industry and its positive programs, while advocating for the health and well-being of companion animals.
Recently, I asked Marshall Meyers, Senior Advisor and former CEO of PIJAC and a partner at Meyers & Alterman here in Washington, D.C., to pause and reflect on how PIJAC and its advocacy on behalf of pets and our industry have evolved over the years. Marshall’s experience confronting our industry’s most pressing issues predates PIJAC’s incorporation in 1971.
This was the 6th Annual St. Puppy’s Day, and my first. Hosted by Pinnacle Pet, it’s one of several events held around the country each year offering educational forums for breeders on animal healthcare, breeding best practices and kennel design and maintenance.
Scott Hardin—a biologist, expert on exotic and invasive species and proud owner of a ball python named Ricky (as in Lucy’s husband)—has the kind of insight that comes only with years of experience working at the intersection of science, environmental stewardship and public policy, balancing conservation of fish and wildlife with responsible pet ownership.
Every year, the Pet Industry Joint Advisory Council (PIJAC) hosts the Top2Top Conference—an opportunity for pet industry executives, entrepreneurs, elected officials, journalists and advocates to come together, network, and discuss a myriad of issues affecting the pet industry nationwide.
Animal Planet’s popular Puppy Bowl, now in its 11th year, will run opposite the big game; 13.5 million of us tuned in last year to watch hours of puppies playing... All hype aside, TV commercials shown during the big game are a powerful reminder of the many choices we have as American consumers and, this year at least, what our canine companions mean to us.
Petland knows that you can’t rush the sales process. Anyone preparing to take home a first pet needs time to understand what it takes to care for even a guinea pig or hermit crab.
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